Posted on April 9th, 2014

Security Update: Biznik is Heartbleed Free!

By Lara Feltin, Biznik Cofounder

Posted Wednesday, April 9th, 2014

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You may have heard that an internet bug with a scary name of “Heartbleed” was discovered and disclosed through major news outlets this week. Reports have indicated the bug could affect many popular websites and services and has the potential to expose your sensitive account information to unwanted parties.

Like many other teams, we took immediate action to investigate if a patch was required to our infrastructure. We constantly monitor our environment to ensure the safety of your personal information. Yesterday, we tested all of our servers and were able to confirm that everything is fine.

Biznik was not affected by Heartbleed and our system is not vulnerable.

It offers a timely reminder that it’s good security practice to establish unique passwords for each website or service and to change these account passwords every ninety days.

Thank you for trusting us with your personal information and for being a part of the Biznik community!

– Lara Feltin
Biznik CEO

4 Comments | Posted in News

Posted on October 21st, 2013

Seattle Interactive 2013

By Matt Lawrence, Biznik Director of Community

Posted Monday, October 21st, 2013

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Seattle Interactive Examines Transparency.

If you have not made it to an SIC event yet – there is still time to get tickets for 2013.

Seattle Interactive Conference 2013 from Dan McComb on Vimeo.

2 Comments | Posted in News

Posted on September 24th, 2013

Orlando Local Business Summit

By Matt Lawrence, Biznik Director of Community

Posted Tuesday, September 24th, 2013

In just a couple of days, Barry Moltz and Dafna Michaelson will host the Orlando Local Business Summit at the Grand Bohemian Hotel.

If you are in the Orlando area – or know anyone who is, we strongly encourage you to attend this awesome event.

Got questions if this is a good use of your time? Drop me a line and we can talk about it. hello@biznik.com

2 Comments | Posted in News

Posted on September 20th, 2013

Advisory Board with Seth Vincent

By Matt Lawrence, Biznik Director of Community

Posted Friday, September 20th, 2013

We did the third Advisory Board yesterday with the very smart and talented, Seth Vincent.

The event followed a one hour structure of introductions, hearing about Seth’s idea, clarifying questions, and then input.

Seth is creating a web series of interviews packaged with a bundle of goodies on any given topic.

The venture is called seattle.io – go check it out!

If you are interested in having an ad hoc group of your peers to support you in new idea you have for your business – drop us a line and we can help you get something on the books!

No Comments | Posted in Dispatches, News, The Biznik Way

Posted on September 18th, 2013

The Winning Recipe: Add Local Flavor

By Matt Lawrence, Biznik Director of Community

Posted Wednesday, September 18th, 2013

Created by Erin Nelson at Seattle Good Business Network and moderated by Ralph Allora from TRAY Creative, The Winning Recipe: Add Local Flavor was the first in a three part series called Advantage Local; it’s mission is to support Seattle’s local business – but the learning from research conducted and the panel discussions extends beyond Seattle.

The event was hosted at Impact Hub Seattle.

Here is an interesting breakdown on the demographic of Seattle market on how they feel about buying local.

21% – Local Loyalists- don’t need to be convinced

12% – Price Shoppers – buying on value (not prime audience)

67% – Fence Sitters – looking for more convenience or something to convince them to buy local
Here is the clincher on that 67%: 4 in 10 of the Fence Sitters would buy local if they knew they would get excellent customer service  - they are drawn in by positive reviews from review sites and WOM.

On the panel this morning was Allen Rickert from Top Ten Toys; Lisa Keeny, from Keeny’s Office Supplies, And Stephen Black, VP of Marketing at BECU.
Here are some of the takeaways from each of them.
ALLEN
  • Has his mission on his website, clear market distinction
  • Does not do online sales
  • His store provides a filter, something that online experience cannot
  • In store experience builds customer loyalty
  • Does nothing to get reviews (wants to be doing more)
  • Can’t mark up a lot – prices lean
  • Has multiple price point for similar toys
  • Leverages shared values with employees and charities
  • Lots of sponsoring of events that Top Ten Towys are aligned with
LISA
  • Does tree planting and binder take-back programs
  • Works with people where they are
  • Provides online chat
  • Does nothing to solicit reviewsart of an independent coop – talks to new customers about competitive cost
  • Sales and referrals are the best way they stay in from of customers
  • She looks for ways to support employees to extend their mission
STEPHEN
  • Credit Union’s have the benefit of a built in set of principles
  • Alignment on mission helps to convert new customers
  • They only use real members in advertising campaigns to tell the BECU story
  • They encourage feedback – and engage when appropriate
  • They have an external brand and an internal brand
  • BECU diligently to convey that the external brand is the inspiration of the internal experience – everyone on the BECU team has the member first focus.

One question I had for Stephen after the event was specifically on the brass tacks of getting to that 67%. How do we do it?

He said that they focus on the strong referral component from that 21% and leverage some incentive programs. They rely a bit on advertising, but he also recommended research groups (which I found very interesting). Even in a small setting, if you can isolate a group of people, buy them lunch or something and really get to what their objection is, and find out how they would get off the fence.

I really like this idea, and am going to recommend it to some business that would benefit from it.

What are your thoughts on getting to that elusive 67% of your market that could just be sitting on the fence?

No Comments | Posted in News

Posted on January 28th, 2013

Dunbar’s number at work

By Lara Feltin, Biznik Cofounder

Posted Monday, January 28th, 2013

 

 

 

Dunbar’s Number is the theory that one person can only manage up to 150 social relationships. In a recent article for Forbes, long-time friend and Biznik member TJ McCue discusses how this number might be relevant in an era of social media.

Biznik’s tight-knit community as a perfect example of Dunbar’s Number at work. With a smaller network, you have the time to build real friendships and truly support each other. Thank you, TJ, for your great insights – and thank you for giving Biznik such an outstanding shout out!

No Comments | Posted in News