Intimacy in Business
“Biznik is the dating service of indie business,” Chris Haddad exclaimed at the Super Awesome Biznik Profile Extravaganza Creation Party on Tuesday night. So, is that some clever way of promoting his availability? Well, perhaps it is…. but beyond that, I think what he was really getting at is that Biznik is all about people creating relationships.
Relationships are created by trust. Trust is established when people connect through resonant values and beliefs, make agreements, and follow through on them. When it’s possible, face to face contact is where the die is cast…making eye contact is when it gets real. That’s when you decide to trust that someone is speaking with authenticity. When only phone contact is available, the tone of voice transmits an energy that you “read,” unconsciously receiving information about a person. Websites are one tool you can use for making a good first impression, and blogging is a way to bring it home by writing to your audience in a more direct voice.
Is it possible to avoid having deeply personal interactions when doing business with people? Whether you are a mortgage broker, beautician, designer, healthcare professional, marketing guy, or any other indie business person, it’s actually part of your job to do so. You need to get inside your client’s head and heart and find out what makes them tick. If you are doing your job right. How will you satisfy someone’s needs if you don’t take the time to find out what they are?
Relationships are about getting your needs satisfied, on both sides. As a Naturopathic doctor, I have an intimate relationship with each person who walks in my door. Now, obviously my code of ethics precludes romance with my patients. What I’m talking about is providing a safe environment for people to put down their bags, unpack the contents, and show me what needs to be healed. It means giving people the time they need to get comfortable. It means being a very good listener. And it means seeing people as people, not diagnostic codes. It never fails to blow me away how profoundly people are affected just by being heard in a way they have never before experienced. I would go so far to say that establishing trust with people is 50 percent of healing.
The take-home here is that to be successful as an indie business, you have to create relationships with people. You have to be authentic. You have to know your stuff and go the distance to keep your promises. You have to be a good listener and have passion for what you do. It’s really no different from any other area of your life….the energy you send out will come back to you eventually.