What I love about being an Indy Pro
If there’s one thing I love about being an Indy pro it’s the absolute and unadulterated freedom to spend my day doing just about whatever the heck I want. If I want to work, I work. If I don’t want to work, I don’t work (and feel guilty about not working. And go a little nuts at the idea of not paying the rent. And cry.) If I want to cover myself in lime green body paint and parade down 15th Ave. while eating ice cream and shouting about Biznik . . uh. . .well, I don’t do that. But I think about it. I think about it long and hard.
Here’s something else I think about: Helping small business people dodge the marketing pitfalls that claim oh so many of their peers. There’s only 5 spots left in “The Top Ten Marketing Mistakes Made By Small Business and How to Avoid Them” class. Get it while it’s hot!!

August 17th, 2006 at 4:26 am
You will have to excuse my ignorance, but what exactly is an Indy Pro?
August 17th, 2006 at 8:17 am
It sounds like a race car driver, doesn’t it? That’s why I don’t like it. I’m not a big fan of motor sports. I much prefer “indie” professional, which we apply to business in the same way that “indie” is applied to film to mean “independent business with an edge.”
At Biznik we use the term “indie business” as opposed to “independent business” because it gets subtly closer to what we like to see in business - innovation, originality and forward-thinking.
For a more thorough discussion about the term, check out the recent interview with Cassandra Lanning, who is part of Seattle’s indie craft scene.
August 17th, 2006 at 8:19 am
PS We’re changing our stylistic guidelines in the Biznik collaborative blog to use “indie” in all references to our twist on independent business to avoid confusion.
August 17th, 2006 at 9:03 am
This of course means we can someday set up the Biznik Indie Professional Indy 500.