Biznik Blog

I’m always scanning the “newest members” directory for eye-catching profiles, so when Beverly Rose joined Biznik and created a profile recently, I noticed her right away. Among her many achievements is producing The Vagina Monologues, and she’s currently pursuing a new title: “certified laugh leader.” Turns out she also teaches marketing classes, and she’s hosting a marketing class for Real Estate professionals on Oct. 28 on Whidbey Island. But you’re probably wondering, just what the heck is a certified laugh leader? Let’s find out…

Q: So, who is Beverly Rose? Tell me a bit about where your from, and how you come to be doing what you’re doing now. 

I’m originally from Chicago; moved to California after my daughters entered college, lived there for 20 years and moved to Whidbey 2 years ago.  Who am I?  my gosh, that’s an overwhelming question…since I am always changing…yet always the same.  How I came to be doing what I do?  I follow my instincts and when the voice inside says “do it”…I do, just because I can.

Q: What’s the idea behind themarketingreader.com?

The idea behind themarketingreader is twofold..(1).I love to research on the internet, so it’s my “excuse” for researching materials for the site and (2) it’s one of my marketing tools for my promotional products business.  If you go to themarketingreader.com, you will see that visitors can go directly to a place where they can shop for promotional products which they would purchase from me.  Marketing folks are my target audience.
 
Q: You also produce the Vagina Monologues. Tell me about your involvement with VDAY and The Vagina Monologues. Is that currently an ongoing production? Where? 

The Vagina Monologues…now there’s a long story in and of itself.  Once a year Eve Ensler, who wrote and performed the play, donates the script for a one-time-only event worldwide which raises funds to stop violence against women and girls.  I produced the event for 3 years in Ojai,Ca where I lived until moving to Whidbey Island.  In 2007 I am going to direct the performance as well as produce it here on Whidbey.  In 8 years, VDAY has raised $30 million toward the end to violence and Eve’s monologues are as a direct result of interviews with women in violent situations.  The 2007 theme is “Reclaiming Peace” and the money will go towards organizations for women in conflict zones.  Locally the money will go to CADA, a WI organization called Citizens Against Domestic Abuse. 
 
If you really want to know more, go to www.vday.org.
 
Q: What type of business is Beverly Rose Promotional Products? And what other services do you currently offer? 

Promotional products were formerly known as advertising specialties…putting your advertisement on things like pens, shirts, magnets, caps, and a few thousand other items…and then giving them away.  That’s why I call myself the Giveaway Grandma.  My own business card is a pen that has all my contact information on it.  I love the business because it’s a happy, useful business. I don’t deal with people’s health or money challenges…just their marketing challenges.

Again, if you go to themarketingreader.com and click on the Store, you’ll have a chance to “go shopping” yourself.  As an addendum to what else I offer…I love delivering workshops, so I created Marketing@Lo/No Cost for Small Businesses, Consultants and Real Estate Professionals. And, finally, I’m a really insightful marketing consultant.
 
Q: OK, (all the other questions were really just leading up to this one): you are about to become a Certified Laugh Leader! What is that, and the World Laughter Tour? 

I’ll know more after I complete the training. Meanwhile, here are the objectives of the training I’ll be in next week in Arizona:

Participants will be able to:

• Discuss the history of therapeutic laughter and various therapeutic  models and programs.
• Describe the physiology of laughter.
• Define the terminology, fundamental concepts, and principles of therapeutic laughter.
• Differentiate laughter versus humor.
• Discuss each part of a laughter club session.
• Demonstrate components of a laughter club session.
• Identify the populations who may benefit from therapeutic laughter.
• Explain the contraindications for laughter club participation.
• Differentiate healthy laughter versus that associated with pathology.
• Describe the concepts of “sensible living”.
• Answer frequently asked questions about therapeutic laughter and laughter clubs.
• Describe the roles & responsibilities of a Laughter Leader.
• Explain 5 ways that the therapeutic activity of Laughter Clubs differs from humor therapy and other laughter-filled activities.
• Describe five aims of World Laughter Tour.

Beverly’s website is www.themarketingreader.com

This entry was posted on Tuesday, October 10th, 2006 at 10:15 pm and is filed under Interviews. You can leave a response, or trackback from your own site.