Privacy? No thanks: Tips for enhancing your findability in Biznik and Google
One of the great things about building Biznik specifically for indie business people is that virtually all of us are on the same page when it comes to privacy: everyone here wants to get noticed. Privacy simply isn’t the issue in this network that it is in corporate online networking sites like LinkedIn, where members apparently want to hide as often as they want to be found (perhaps because they don’t want their boss to know they’re looking for another job.) I’ve long ago given up trying to figure out LinkedIn’s complicated who-can-see-whom permissions and shared contacts system. Oh, and have you ever tried to cancel your LinkedIn account? Good luck.
Biznik has been designed from day one around the idea of getting indie business people noticed. There’s really only one privacy setting in Biznik: On or off. But if you’ve chosen “on,” there are a few things you can do to make your profile even more findable in the search engines, and within Biznik. Allow me to direct your attention to two new FAQ articles that explain how to make the most of the tools we provide:
1. How do I add keywords so that my profile appears in the Biznik search results for a specific term?
2. What is the meta description field, and how do I use it?
By the way, you don’t have to mess with either of these to be found: your Biznik profile is, by default, already VERY findable in Google (the only search engine worth talking about at the moment). Here’s how optimized Biznik is: Of the 52 members listed on the first page of the membership directory, 25 of them are ranked #1 on Google for searches on their name, and most of the rest are well inside the top 10. Pay close attention to the term you choose to describe your job title – that gets weighted very heavily in the search engines. For an example of just how important this is, try typing the phrase “entrepreneur expert into Google, and you’ll see what I mean.
People pay a lot of money for that kind of placement, and we give it to you for free. Well, sort of – we’d really like you to become a supporting member so we can keep building this kick-ass network for you!
January 8th, 2007 at 2:12 pm
Great job on making me findable Biznik!