Biznik Blog

I know you’ve been looking for it all along–the magic potion that will make your writing sparkle and pull clients from their couches. After months of study on this subject, I have the answer for you. Are you ready?

The secret to writing posts that grab clients is just this: love what you do.

I don’t mean “like it a lot,” or “be pretty good at it.” I mean LOVE it. When you are passionate about your work, all the little grammar issues and style technicalities will pale in comparision. People are drawn to those who are passionate about their work and ideas.

If you’re having a lot of trouble getting your posting or web copy off the ground, consider whether you’re really tapping into that place inside yourself where your abilities and your passions intersect. After all, why should your customers fall in love with your service if you don’t love it yourself?

Rachel Whalley is a business blogging and writing coach based in Seattle, WA. Check out her other pearls of wisdom at www.writewithmeaning.com.

This entry was posted on Thursday, March 8th, 2007 at 8:16 pm and is filed under News. You can leave a response, or trackback from your own site.