A totally absurd business name…
I got a chuckle this morning when I arrived home at 1 am from the Seattle Erotic Art Festival, checked my email before turning in and discovered this cartoon on SEOmoz.com (thanks to Australia member Ross Hill for forwarding):
“I really don’t have much to offer in this blog post except DEAR GOD, these social media sites’ names are getting totally absurd,” blogs Rebecca. “Seriously. What happened to the good ol’ days of MySpace, Facebook, LinkedIn, and LiveJournal? Remember those happier times? When the name of a site indicated what it was?”
I was flattered, of course, to see Biznik included in the cartoon along with the likes of Netscape co-founder Mark Andreesen’s Ning. But does Rebecca really feel the name Biznik falls into the camp of Web 2.0 sites like flickr or del.icio.us whose names have absolutely nothing to do with what they’re all about?
I’m a little surprised, frankly, because we chose the name Biznik not simply because it sounded cool, or begin with “z” or ended in “ster” or “dango.” We chose it because it means something to us. Perhaps “Biz” conjures some meaning for you, too? And “nik” turns out to be a Yiddish suffix that means “someone who acts in a particular way.” It’s also an oblique reference to Beatnik, the radical movement in the 50s that paved the way for subsequent generations of outside-of-the-box thinkers and status-quo challengers. We dig that (with one g, thank you very much). It vibes on our frequency. But, just in case our definition remains a tad obscure, I thought I’d take a stab at creating a proper dictionary entry:
If you’re struggling to create the right name for your business, or concerned the name you choose might end up lampooned in a comic strip some day, consider attending The Name Inspector business-naming workshop on Monday. It’s a rare opportunity to brainstorm your name idea with a PhD linguist who is a true expect in the subtle art of naming. Chris also authors a blog dedicated entirely to exploring the meaning behind business names, called The Name Inspector. Incidentally, in a recent post, he called Biznik “a great name. Itâ€™s the holy grail of domain names: one that carries the right meaning in six letters or less.” Thanks Chris, and thanks Rebecca for the reminder that when it comes to naming a business, meaning matters.