Biznik Blog

Seattle business consultant and Biznik member Ruth Hatmann is on a roll lately. While working on a project in Mexico last month, she hosted Biznik’s first event in Mexico. She’s going to be in Boston this weekend, and while there she’s going to chaulk up another first – hosting the first Biznik event in Boston, an educational event she’s calling Boston Tea Party, Biznik Style – Revolutionize your business!. Go Ruth! Here’s the event description:

Do you ever wonder to what extent your clients or prospects “get” your message? Have you thought that perhaps it was time to change your image or business communications? Have you wondered how you can measure the effectiveness of your marketing collateral?

Ever wish you had someone to give you some straight-up feedback on your marketing collateral? Then bring your business cards and marketing materials and join us this Sunday for breakfast and a graphic design discovery session with Tamar Wallace.

We’ll all get a chance to have our materials be peer-reviewed and get some feedback/suggestions from Tamar on the effectiveness of our materials.

She’ll also be sharing on the following topics: 1) Importance of having a congruent business image – does your collateral clearly communicate who your business truly is? Or who you want to be? How can it be more congruent? 2) What are the most common and some uncommon types of marketing collateral? How can we use them effectively? 3) How can we evaluate the effectiveness of our marketing collateral? How often do we need to update it? How do we know if we need to update it? And how should we go about updating it?

This entry was posted on Thursday, October 18th, 2007 at 1:10 pm and is filed under News. You can leave a response, or trackback from your own site.