Interview with BizJam sponsor Entellium CEO Paul Johnston
BizJam is thrilled to welcome Entellium as a sponsor. And since I don’t know much about them or the their products, I asked Entellium CEO Paul Johnston a few questions to learn more…
Q: Tell me the short story about Entellium.
Like all budding entrepreneurs, I started Entellium with the desire to change the world in some way. My goal was to build a suite of products that would make sure smaller business owners are able to automate all the mundane tasks so they can continue to do what they love – and compete successfully with the big guys. The idea was simple— focus on user-designed innovation to create a better user experience, match or better the functionality of our competitors, offer a better value proposition, and include free 24/7 support for every subscriber. The good news—it’s working. Entellium solutions harness the energy and vibrancy of small businesses, while being intuitive to use and reliable. We have maintained our focus on smaller businesses, and helped our customers make their businesses more successful.
Q: What is CRM?
Simply put, CRM or Customer Relationship Management is software that helps you develop, manage and improve your customer relationships. CRM allows businesses to better manage their sales and customer support operations, to capture more leads, streamline sales to win more deals, and better build and maintain successful relationships.
Q: Isn’t CRM mainly for larger enterprises?
It is true that in the past CRM was only for large enterprises, being very expensive and requiring a lot of technical expertise. Entellium has changed that completely making CRM software custom designed for small businesses with easy to implement and use solutions that even the smallest of small business can afford.
Q: Can the smallest of small businesses benefit from using CRM software?
Small businesses with just an owner come to Entellium with a single problem: they have too much paperwork to track so they’re losing valuable time, and likely, valuable sales. Automating the manual processes lets them focus on selling and doing what they love – that’s why they opened their business to begin with!
Q: What makes Entellium different from other products in the same space?
Unlike other CRMs, which generally target large enterprise businesses, sell a watered down version to small businesses, and the pricing, contracts and extra services are over-complicated. Entellium’s CRM has the features that small businesses ask for most, designed in such a way that they can get up and running quickly, without extensive deployment time. Being focused exclusively on small business means that our solutions are easy to use and implement, and integrate easily with your Outlook and financial software. And unlike other CRMs, Entellium supports our customers with a service level agreement, 24×7 live chat support included, and a money back guarantee. All this makes buying and using Entellium CRM risk free.
Q: Why is Entellium sponsoring BizJam?
Entellium and BizJam share the common goal to help small businesses grow and succeed. BizJam helps small business network and find contacts, Entellium supports small businesses with software to help manage those contacts to grow their business. All that plus the opportunity to support our local small business community, is why Entellium is sponsoring BizJam.
October 3rd, 2008 at 3:19 pm
as of October 3, 2008, Entellium has shut their doors after their CEO and CFO abruptly resign from the company just two days earlier.