Video: Crowdsourcing author Jeff Howe explains how to make it work in your business
BNET has a great video today: Jeff Howe, the originator of the term “crowdsourcing,” explains the phenomenon and suggests what motivates people to work for something more important than money. The key to making it work, he says, is putting the community first. “A lot of what goes into making crowdsourcing successful runs against the grain of what we find in corporate culture,” he says. I couldn’t agree with him more.