Biznik Blog

Several books have been written by “social media experts” trying to explain the secrets behind Twitter – the 140 character online service that allows users to share, discover and connect with anyone, anywhere in the world – and how anyone can use it to their advantage. Convincing companies to incorporate Twitter into their marketing strategies has become easier since competing companies have seen phenomenal results. However, according to Dom Sagolla, a co-creator of Twitter and author of the new book, 140 Characters: a Style Guide for the Short Form (Wiley 2009), “The constraint of 140 characters is an opportunity for creative self-expression of all kinds. With Twitter and the short form, we have inadvertently invented a new genre of literature.”

In 140 Characters, Dom shares the way to develop a personal voice and make the most of your messages. 140 Characters aims to do for Twitter and other short forms, such as text messaging, email, and status updates, what Strunk & White’s The Elements of Style did for good writing via lessons in grammar and composition.

In a world of three second attention spans, the short form is not just confined to Twitter, but also Facebook, LinkedIn, and text messaging. Most of the advice in 140 Characters is focused on helping the reader to find the right words.

Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, in 140 Characters including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.

The most extraordinary thing about 140 Characters is that it’s more than a book about Twitter. 140 Characters is a concise field manual that will help you be more effective when communicating in small spaces. It’s an actual style guide that:
• Covers basic grammar rules for short-form writing
• The equivalent of Strunk and White’s Elements of Style for today’s social media-driven marketing messages
• Helps you develop your own unique short-form writing style.

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

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Dom Sagolla will speak on Tuesday, December 1, 2009 from 5:30pm to 8:30pm, at the Pan Pacific Hotel Seattle, 2125 Terry Avenue, Seattle, Washington 98121.

RSVP HERE

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The Biznik Innovators Series, in partnership with Kim Ricketts Book Events, connects independent business people with some of the most premier innovative thought leaders published today in a swank downtown venue (with complimentary wine!) When the authors visit Seattle, we find innovative ways to celebrate their books, while providing you with a unique networking opportunity.

The engaging Warren Etheredge, of The Warren Report, will lead an intimate and entertaining on-stage conversation with the author that takes the entire event up a notch.

In addition…

* Before and after networking with the author and other guests in an intimate setting at the elegant Pan Pacific Hotel

* Free-flowing award-winning wines from Erath Wineries

* Savory nibbles prepared by Seastar Restaurant & Raw Bar on the house

AND in addition to the wine & appetizers, a copy of the book, signed for you by the author after the interview, is included in the ticket cost.

VIEW video on the Biznik Innovators Series on YouTube.

This entry was posted on Tuesday, November 24th, 2009 at 9:42 am and is filed under News. You can leave a response, or trackback from your own site.