Think before you interact – these speakers will show you how

By Matt Lawrence, Biznik Director of Community

Posted Friday, October 21st, 2011

When Brian Rauschenbach of Add Three asked Biznik to host a day stage for the first Seattle Interactive Conference, it was easy to say yes.

Brian is a hugely talented entrepreneur and is responsible for Biznik’s massive SEO resulting in members’ high search results through their Biznik profiles.

He holds a bold vision, and I knew whatever he was up to was going to be cool. I just didn’t know how cool – I don’t think he even knew – how could he?

Admittedly, I feel smug about the speakers I have amassed for the Biznik stage and the panel. Everyone I wanted, I got.  Half of them must be flown in from another state. Each of them has a unique tale to spin about entrepreneurism and interactivity, and how to use interactivity to help you in your business.


Derek Halpern is responsible for managing all of the marketing efforts for the world-class Thesis Theme Framework. Prior to that, he was “behind the scenes” of several popular blogs, one of which attracted more than 1,000,000 views in a single day. Derek has done a lot of stuff right. (Like Webinar Bridge.) I’m sure he’s had his share of mess-ups too, which is probably why his perspective on content and design are so darned practical and useful.


Chris Pearson is the creator of the Thesis Theme Framework for WordPress which has over 40,000 users and is the backbone for hundreds of thousands of websites. Chris is passionate about design, and reducing the friction that people have around creating beautiful web sites with the sleek and easy to use Thesis Theme.


10 years as an award-winning TV copywriter crafting ads for national brands we interact with daily (i.e. Wheaties®, Gatorade® and Jell-O®) ultimately landed Colleen Wainwright, aka The Communicatrix, into the indie role of teaching other creative souls how to talk about what they do in a way that wins them attention, work and satisfaction and the rest of it horsing around on the Internet. Coming from the far hills of Los Angeles, I know Colleen through Biznik. I basically want to be like her when I grow up. Which means I better get cracking. She just turned 50, in just about the coolest way possible. You will learn all about it during her presentation.


Michelle Broderick is scary smart, and funny. As one of the marketing and community-building geniuses at Yelp, she was single-handedly responsible for painting cities in hundreds of thousands of “People Love us on Yelp!” stickers. I remember when I first met her I began scheming up ways that I could call her the next day so I work with her on something, anything!


I met Jason Reid at a Social Media Club Seattle event. He was on a panel with some other super talented folks talking about video and the web. Seattlites may recognize him for his Webby Award-winning documentary Sonicsgate: Requiem for a Team (2009). His approach to business of making film is inventive grass-rootsy, which means that he gets what it takes to make things happen without a ton of money.


Adam Brown co-wrote and produced Sonicsgate with Jason Reid. His brilliant media campaign for the Sonicsgate movement, utilizes both traditional and social media to build a loyal following. My jaw-dropped when I heard of the results he obtained. He is passionate about engaging with his audience in a motivational and ruckus-making way.

But wait… Don’t forget the panel too…


Winning Your Brand, a Panel

You could walk around town with a hot iron stamping everyone you think is your customer. But that will not do your business a lot of good, nor will it gain you more customers. Winning your brand takes hard work, patience, clarity and skill. The panelists here know how to do it, and they are going to share their knowledge with you. Hosted by the king of deep thinking, Warren Etheredge of The Warren Report.

Brian and I came up with this idea for a panel when I shared with him the type of people that I would be interested in bringing to the table. He noted that all of them were leaders in communicating their brands. After some preliminary discussions with these folks, it was clear that there was a lot more to share in a discussion around brand, and whether or not it is something that can even be won.

Known inside the Biznik community as the host of the Biznik Innovators Series, our panel is moderated by Warren Etheredge. To get a taste of Warren before SIC, grab an episode of Warren’s show The High Bar. I highly recommend it. It does indeed, raise the bar. Viewer beware, it will challenge you to change your world view – for the better.


Jennifer Shea has covered a lot of ground in three years with her successful cupcake business, Trophy Cupcakes and Party. For a city with several cupcake shops in it, differentiating yourself is important, find out what branding techniques Jennifer used.


Debra Music is the co-founder of the miraculously delicious and fair-trade dedicated, Theo Chocolate. She is the best person to share how brand has played a role at Theo, and what their vision is for the future.


I wish I recorded my introductory conversation with Andrew Corey regarding brand and KEXP. He has some profound insights that will help you frame how you see your business.


I have been drinking this guys beer since the second I stepped into this town from Chicago. Manny Chao exemplifies hard work, ingenuity and killer instinct.


$100 in your pocket

Don’t feel bummed on November 4 when everyone’s talking about how stellar the conference, networking and after parties were.

Take advantage of the great Biznik offer — $100 off your ticket when you register with code: biznik2011.





And do not miss the deeply insightful Lara Feltin who will be presenting at the conference November 3 at 3:15pm.

Lara Feltin does not miss a beat. She is thourough, detailed, funny, and dedicated to perfection; she wants you to be better than you are. I’m not just saying that because she is my  CEO at the popular business networking site Biznik, I know it to be true down to my bones. If you want to scale how you engage with your peers, in order to drive more business your way, then Lara Feltin will enlighten you on to how to do it.

Tags: , , , , , , , , , , , , , ,

  • Mike carpet cleaning

    Good job getting all these fine people together. Sorry couldn’t make it but this is truly an amazing group of professionals.

  • Carpet Cleaning in Seattle

    Jason Reid really knows his stuff! Very interesting speaker.

  • Subwoofer Speakers

    I like Chris Pearson, He is a speaker that shows how I am.