4 snappy things Carolyn Higgins does when publishing Biznik articles
Biznik is fortunate with the number of article submissions we get each day. Some days, the number of submissions is as high as 50!
What do we do with them all? To start with… we read and review every single one.*
*(Every single one that comes from authors with a photo of themselves on their profile. Afterall, if we’re not going to publish an article from an author without a photo, there’s no sense reviewing it.)
Then, our editors select the articles relevant to business for circulation in the main Articles section, and feature the ones that they believe the community will get the most benefit out of.
A perk of ProVIP membership is gold star treatment. ProVIP articles go to the top of the editorial queue. ProVIP articles also include a linked bio of the author (SEO mojo) and post signatures on their comments (more SEO mojo) — something that occurs throughout the site, not just on articles. (It’s the post signatures that yield a ton of traffic to the authors’ own business websites.) And then I tweet the shining nuggets from ProVIP articles and put them on the Facebook wall.
To round it out, a weekly Hot Sheet of the articles circulated that week getting the most views and comments.
I try to space out articles by authors so that their best articles are not stacked on top of each other – but when an author is as successful as Carolyn Higgins, there is not much I can do.
Every once and a while this happens:
It’s not that Carolyn publishes too much – it’s just that when she does, she knocks it out of the park. And when an article does well, it continues to do so.
Here’s a peek at what Carolyn does well:
1. Her articles have snappy – but not too cute – titles
2. She is succinct and has a focused audience
3. Her formatting is easy to read
4. Most important of all: her writing is easy to understand and is packed with valuable content.
Congratulations on your success here, Carolyn – and thank you for your dedication to small business success and this community. With articles this popular, it’s obvious that they are helping a lot of people.
