John Gerzema “The Brand Bubble” Biznik Live Interview
Friday, November 28th, 2008
This interview wth John Gerzema, author of “The Brand Bubble: The Looming Crisis in Brand Value & How to Avoid It”, was another intriguing one. John was an easy guest to converse with, and his advice on increasing the power of your brand through Vision, Invention & Dynamism was fascinating.
Personally, I made an internal shift starting with this interview. It was a shift to try and pay more attention to my natural curiosity within the conversation, rather than the scripts and technology in front of me. In previous shows, a combination of trying to pay attention to my own notes, text questions coming in from the audience and watching the call queue, all made it hard for me stay genuine and engaged in the conversation. I really don’t like that. Needless to say, while there was still some distractions, I was able to ‘enjoy’ this conversation and remain engaged more than previous Biznik Live shows.
Listen to this show and you’ll find out:
- Why there is a general societal trend to trust brands less and less.
- Which companies are actually increasing recognition and trust in their brand, and why.
- What you can do to help increase the power of your brand.
Transcript of Interview with John Gerzema (after jump)
